We began our work with 皇冠hga010客户端安卓 in December of 2018. Four Twelve provides roofing and remodeling services to homeowners and businesses across the Baltimore area. 最初, they were in need of social media marketing services but after analyzing their marketing efforts, it was determined that a website revamp and content could be valuable as well. Since the outset of our work with Four Twelve, we have completed two full-scale web revamps as their business has continued to grow, as well as capturing a vast backlog of photo and video content. We have created videos to promote their charity program, 巴尔的摩屋顶信托基金, 以及展示他们作品的视频. 另外, we’ve worked together with Four Twelve on crafting strong written content to promote their services and 皇冠hga010客户端下载 efforts. In 2020, Four Twelve roofing was identified as the fastest growing roofing company in the country, and 126th fastest growing business overall, 在公司. 5000. Working with Four Twelve has been an exemplary experience in how close collaboration with a small business allows us to create more quality content that reinforces a very clear brand identity.
One of the largest projects we’ve collaborated with Four Twelve on was a full-scale website redesign. This was primarily to accommodate their need for expanding the number of pages and quality of content on these pages, 以及更新设计. This project brought the website from about 10 individual pages to over 60 pages. Each was carefully crafted to address individual services. 利用我们的原始视频内容, Urban Ignite also created custom video banners for a variety of different pages.
Original video content is incredibly important to cultivating brand identity, and it has been a hugely beneficial means of communicating the work Four Twelve does to potential clients. Drone footage of in-progress and completed projects helps showoff the fantastic quality of work Four Twelve completes. 最近, Urban Ignite’s video footage has helped document the founding of 巴尔的摩屋顶信托基金, a foundation established by Four Twelve to deliver one or more free roofs to Baltimore locals in need each year. Video content has allowed us to communicate the values of Four Twelve as a company.
Four Twelve as a company has always had a strong story, as well as valuable information not easily accessible to home and business owners across Baltimore. Prior to working with Urban Ignite, the team at Four Twelve had written several of their own blogs. 然而, they wanted our assistance to produce blogs more frequently, with content more consisten in tone and crafted around boosting 皇冠hga010客户端下载. Working hand-in-hand with Urban Ignite’s copywriter, a variety of blogs have been written engaging with diverse topics, from those more personal to the story of Four Twelve to those providing practical roofing information about replacements, 保养, 和材料选择, 以及团队和公司的更新.
Part of our push for original content was to upgrade the quality of job site photos available to Four Twelve, as well as content that lets clients familiarize themselves with the fantastic team at 皇冠hga010客户端安卓. Our photographers were able to provide high-quality photos to be used both for website content and to supply posts for social media. Original photography is a huge boost for small businesses because it helps provide 皇冠hga010客户端下载 impacts as opposed to simply using stock across your website.